Overview

Handle the “Theme”, Creative, Marketing + Ticketing logistics for the event. Please be creative with this!

Marketing + Creative

Link with Interested Marketing + Creative people

Discuss Marketing Strategy

This could involve having posts about speakers ready to go during ticketing sales. Maybe creative could prep some templates in advance and we just chuck in text? Determine Ticket drops?

Goals

GOAL → Sell Tickets! (Number varies depending on final venue, either Leighton Hall 246 or Tyree Room 120)

• RESERVE X TICKETS FOR SPEAKERS/GUESTS/HELPERS

• Release internally (CSESoc)

• Remainder ($4) ← Wednesday 12th October (Week 5)

• Remainder remainder general release ($5) ← Friday 14th October (Week 5)

Rough Deadline

• Locking in all the speakers ← Most by Week 2 Friday. Everyone by Week 3.

• Marketing Start ← Week 4 Wednesday

• Creative Banner ← Week 4 Wednesday

Timeline

HYPE PHASE → Up until General Release

INTEREST PHASE → Up until Event

Real Life

• Spread a rumour (Lobster)

All Platforms

• 10 second clip of each speaker [HYPE]

• Infographics of speakers

  • Marc [HYPE]

  • Companies [INTEREST]

Facebook

• CP Change [HYPE] [INTEREST]

• Post on main CSESoc page [HYPE]

• Memes [HYPE] [INTEREST]

Instagram

• Stories, reels of the 10 second clips/

Tiktok

• Trends

Discord

• #events

• Start a rumour in #general

After-Event Marketing to future Sponsors

• The usual playbook (some cool tiktoks)

Ticketing

Ticketing System ready to go. Acceptance criteria:

Charge $ for tickets (ensure we can easily adjust)

Reserve free tickets for special guests

Free Reserved Guest List [To Be Updated]

2x AWS

1x Pearler

1x Atlassian

2x Jobsboard

1x Canva

1x Marc Chee

??? – On the day helpers